I am April, the maker and designer behind April Purewear, based right here in St. Louis, Missouri.
What started as a passion project quickly grew into a mission to reimagine what polymer clay jewelry can be. When most people think of polymer clay, they picture cute or playful designs. While I appreciate that style, I wanted to showcase the true versatility and sophistication of the material. I created April Purewear to show that polymer clay can be clean, elegant, and timeless. My main focus is creating pieces that mirror the organic beauty of natural stones and crystals, but without any of the heavy drag on your ears.
Alongside my core stone-inspired pieces, I also love creating seasonal collections. These seasonal designs bring in a touch of fun and celebration, while still leaning into the clean, elevated, and elegant aesthetic you expect from the brand.
Every piece in my shop is thoughtfully handcrafted with two main priorities: elegance and everyday wearability. By using lightweight materials and prioritizing sensitive-skin friendly, high-quality hardware, you get the look of luxury jewelry that you can comfortably wear from morning to night.
My mission is simple: to help you make a statement without the weight.
Thank you so much for supporting local art and taking the time to visit my shop. I hope you find something that brings a little extra joy and elegance to your day!
With care,
April
Founder & Designer, April Purewear